Betterment

US robo-advisor offering automated investing and retirement accounts.

betterment.com ↗ Visit Program

Network Impact

Commission $25-$1,250/referral

Finance

Cookie length30 days

CountryUS

Payment methodsDirect Deposit, PayPal

Overview

Betterment is a US robo-advisor that builds and manages diversified investment portfolios automatically based on a user’s goals and risk tolerance. Alongside taxable investing accounts, it offers retirement accounts (IRAs) and cash management products. It was one of the earlier robo-advisors to reach the mass market.

Who It’s For

Works well for personal finance and investing content aimed at people who want a hands-off approach to investing rather than picking individual stocks. Relevant for retirement-planning and beginner-investor audiences; less relevant for content aimed at active traders or those who want direct control over specific holdings.