M1 Finance
US investing platform combining automated portfolios with brokerage features.
m1.com ↗ Visit ProgramOverview
M1 Finance is a US investing platform that combines automated portfolio management with brokerage features, letting users build custom portfolios (“pies”) that then rebalance automatically. It also offers borrowing and banking features alongside its investing accounts. It sits between a pure robo-advisor and a traditional self-directed brokerage.
Who It’s For
Works for investing content aimed at people who want more control over their holdings than a typical robo-advisor allows, without fully manual trading. Appeals to a self-directed but still automation-minded investor audience; less suited to day-trading-focused content, since M1’s trading windows are limited compared to real-time brokerages.