Personal Capital
Wealth-management and financial-planning platform (now Empower).
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Personal Capital, now operating under the Empower brand, is a wealth-management and financial-planning platform combining free budgeting and net-worth tracking tools with paid financial advisory services for higher-balance clients. Its free tools are widely used as a standalone budgeting and net-worth app, while the paid advisory tier requires a substantial account minimum, and the service is aimed primarily at the US market.
Who It’s For
Personal finance content covering net-worth tracking, retirement planning, or wealth management is a good match, especially for readers with meaningful investable assets who might consider the paid advisory tier. The free tracking tools also appeal to a broader budgeting-minded audience, though the paid service itself targets a higher-net-worth segment.