REI Co-op
US outdoor-gear retailer and membership cooperative.
rei.com ↗ Visit ProgramOverview
REI Co-op is a US outdoor-gear retailer and membership cooperative selling camping, hiking, climbing, and travel gear both online and through its retail stores. As a co-op, it offers member dividends and used-gear resale (REI Garage) alongside standard retail, which sets it apart from purely commercial outdoor retailers. Its own private-label gear sits alongside major third-party outdoor brands in its catalog.
Who It’s For
This is a strong fit for outdoor and camping blogs, hiking and backpacking content, and gear-review sites, given REI’s broad selection and reputation in the category. It also suits general outdoor lifestyle content where readers are shopping for a range of gear rather than one specific item. It’s less relevant for luxury or city-travel content where outdoor gear isn’t part of the trip.