Claap
Claap is a Paris-based sales intelligence platform that records and transcribes meetings and calls, then automatically enriches CRM records and generates coaching insights from the conversations.
claap.io ↗ Visit ProgramOverview
Claap started as an async video collaboration tool and has since shifted toward sales-focused conversation intelligence, capturing meetings, calls, and even email interactions without requiring a bot to join the call. It pulls structured data out of those conversations to update CRM fields automatically, and layers on coaching scorecards so sales managers can review calls without listening to every recording. The company also supports AI agent integrations through MCP, positioning it as infrastructure for teams building their own AI workflows on top of call data.
Who It’s For
This fits sales enablement blogs, revenue operations content, and B2B SaaS tool comparison sites well, since the buyer is typically a sales team or RevOps function evaluating conversation intelligence tools. Affiliates writing about CRM automation or sales coaching software have a clear angle here. It’s a weaker fit for general remote-work or productivity audiences that aren’t specifically focused on sales teams.