Matt Adlard

Baking content creator and pastry chef (known online as the Topless Baker) selling a cookbook, recipes, and baking content.

mattadlard.com ↗ Visit Program

Network Awin

Commission Flat per subscription: £2 (monthly), £2.50 (3-month), £3 (6-month), £6 (yearly)

Baking

Cookie length30 days

CountryUK

Payment methodsBank Transfer (SEPA/BACS/ACH), Payoneer, International Wire Transfer

Overview

Matt Adlard is a pastry chef and baking content creator, known online as the Topless Baker, who has built an audience around baking tutorials and a published cookbook, Bake It Better. His affiliate program centers on driving subscriptions to his content rather than product sales.

Who It’s For

Baking-focused creator content, particularly blogs or channels that already reference well-known baking YouTubers, is the best fit here. The flat per-subscription commission (a few pounds per signup rather than a percentage of a larger purchase) means this program suits high-volume referral traffic more than a single high-value sale.